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CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $30 per month per user
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What is CallRail?
CallRail offers phone call tracking, recording and analytics.
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Pricing
Lead Center (requires Call Tracking plan)
$30
Cloud
per month per user
Call Tracking
$45
Cloud
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
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(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
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June 28, 2021
Super fast and efficient tool for call tracking
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls without any interruption and complications. Its customer service makes it stand above all other such software. The most important thing is that we can review the call transcripts and we can keep a record of everything discussed. Its integration with Zappier is not good and reports should be more elaborative.
- We highly adore its feature of call transcripts.
- We can transfer the call without any complications.
- It is a super smooth and simple tool for call tracking.
- Its reports need to be more elaborative.
- Its integration feature is a little weak.
- Price is not so satisfying.
September 17, 2020
CallRail Gets the Goods
It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.
- The customer service is excellent.
- They have lots of resources to help get started.
- The technology is reliable (only two short outages in two years).
- The app is convenient.
- I wish the form tracking was still included in the base product.
- I wish they checked in a little more often to see how things are going.
- I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
January 25, 2019
If you fail to plan to you plan to fail, instead, use CallRail!
We use CallRail to track calls, campaigns, and revenue from our pay per click campaigns. It is very useful to see if a certain ad or keyword is producing calls and results. Along with this functionality, they offer call recording which we use to track calls over time, for reporting and a whole host of other useful features.
- Pretty easy to set up
- Customer service is helpful and easy to reach
- Reporting is easy to use and set up
- It would be great if it could somehow track call to revenue directly from their dashboard. We have to export call and cross reference them to our analytics and CRM to see which call resulted in sales which is time consuming.
- Pricing could be a little lower but overall its competitive.
December 01, 2018
CallRail is the Perfect Platform for Local Businesses
CallRail is a lightweight call-tracking platform that allows small-medium sized businesses to jump into call tracking. Generally most call-tracking platforms are built and cater to enterprise-level clients, but CallRail has all the same features, but a fraction of the cost. Since a high-pricetag generally keeps most companies from starting call-tracking, CallRail is a great place to start, giving your clients more access to data than ever before.
- Number Pools that track all incoming traffic, keywords, and source/medium is a huge opportunity for businesses to attribute marketing channels with leads.
- Super-simple self-explanatory platform that makes setup a breeze.
- Mutl-account functionality for agencies to keep their client accounts separate and be able to check in on performance quickly.
- Building customized reporting and integrating with reporting companies, like Google Data Studio or DashThis, isn't really an option.
- Flagging conversions inside the platform isn't really an option, and it could be a good way to manage pushing clients into a CRM.
- CRM capabilities don't appear to be clear-cut.
August 10, 2017
Totally awesome call tracking solution--CallRail is great!
We use CallRail to help track inbound calls from multiple traffic sources. We ran into a problem for our SaaS company that when we have inbound phone calls, we have no idea what pages people have looked at, and most of the time the caller information does not get synced into Hubspot because the calls are usually brief. So now, we have setup CallRail to automatically sync the call data into Hubspot, along with helping us gather deeper insights into user behavior before the call is made.
- CallRail does dynamic keyword insertion incredibly well, especially if you are looking to use toll-free numbers instead of local numbers.
- CallRail does session tracking very well. I've always been impressed to find the visitors page viewed session data very useful in better understanding what people are doing before making a phone call.
- The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
April 18, 2017
Know who's making the Call with CallRail.
We use CallRail to capture keyword search data that leads to conversions in our paid search campaigns as well as some of our SEO campaigns. CallRail allows us to know exactly which pages are driving conversions so we can use that data to improve our campaigns and create more conversions for our member.
- Keyword search data for various types of campaigns.
- Landing page data to better determine which landing pages are driving conversions.
- Easy access to each of your companies if you're using it for agency purposes.
- There are some campaigns that don't seem to pull all the phone calls into analytics.
- It can be a little confusing to understand which numbers swap in which order if you're using only one destination number.
- I wish it was easier to test your swap target without having to clear your cache and cookies or using incognito mode.
April 11, 2017
CallRail's software solves your DNS issues
We currently use CallRail on all of our Adwords campaigns. The platform is easy to use and provides insights into what keywords are most profitable for us. We can also use CallRail to link these conversions into Google Analytics and backtrack them into Adwords to aid in our daily campaign optimizations.
- Easy to use interface.
- Very easy to set up their call tracking on a landing page.
- Low cost dynamic number swapping.
- Some of the best customer service I've experienced.
- Lag time between connection to phone line that the call tracking line is connecting to.
- Integration with Adwords/Analytics isn't seamless and there always seems to be missing conversions somewhere along the pathway.